Rotary Pakistan “Total Literacy and Quality Education in Pakistan” concert with Ustad Rahat Fateh Ali Khan in Karachi.”


Rotary Pakistan recently hosted a fund raising concert with world renowned singer Ustad Rahat Fateh Ali Khan at D.H.A. Golf Club Karachi for supporting Literacy and Education in Pakistan.

Rotary Pakistan Literacy Mission (RPLM) has adopted more than 100 government schools in Karachi in the first phase of their mission of “Total Literacy and Quality Education”.

These schools will be remodeled by undertaking extensive work on teacher training, child development and infrastructure development. They will be brought at par with private school to meet the ever evolving educational needs of our society.

In his opening remarks District Literacy Chair, Sindh & Baluchistan PDG Iqbal Qureshi emphasized the importance of literacy in the region and the objectives of Rotary International. He highlighted, Rotary’s achievements and the contribution in improving the lives of the people in Pakistan.

Chairman, Rotary Pakistan Literacy Mission, PDG Muhammad Faiz Kidwai briefed the audience on the RPLM T.E.A.C.H. program, its working, goals and objectives. He highlighted the importance of the fund raiser which is held to support the literacy cause. He thanked the audience for their support and appreciated the services of the organizing partner, Rapido by calling their CEO, Syed Kashif Rafi and RCK Darakhshan President, Waqar Ahmed Shaikh on stage and acknowledged their efforts.

District Governor Nominee, Rtn. Irfan Qureshi delivered the appreciation note and thanked all the partners, sponsors, Rotarians, Rotractors, volunteers and especially the audience for being there.

The event was hosted by Mr. Salman Ahmed, CEO PME World and Ayesha Sana who emphasized the importance of literacy in Pakistan and also praised the efforts of the maestro Ustad Rahat Fateh Ali Khan for supporting Rotary and literacy in Pakistan.

The maestro Ustad Rahat Fateh Ali Khan mesmerized the audience who were present in thousands with his melodious performance.

Chairman RPLM, PDG Muhammad Faiz Kidwai, District Literacy Chair Sindh, & Baluchistan, PDG Iqbal Qureshi,  District Governor 3271, Rtn. Saleem Rao along with District Governor Nominee, Rtn. Irfan Qureshi, RCK Darakhshan President, Waqar Ahmed Shaikh presented a shield to Ustad Rahat Fateh Ali Khan for the all his support to Rotary Pakistan Literacy Mission.


Top 15 National Songs That Capture the Spirit of Independence

Pak Songs

Music and in particular patriotic songs, have the ability to sum up a nation’s mood, its feeling and its sentiments in catchy melodies. Historic patriotic songs like those during the 60s boosted the army’s morale in the war that rallied the nation. Years later, songs became the driving force behind Pakistan’s sports campaigns in Hockey, Cricket and Squash championships.

Today, we bring to you the top patriotic songs which truly capture the spirit of independence. While the list is extensive, we had to leave out many famous ones, since space is limited but songs aplenty.

Click here to read more by Aadil Shadman

Making it to Silicon Valley – Sheops, TEDdict and WonderTree – three of the start-ups which made it to the GES this year.

Making it to Silicon Valley

In profile: Sheops, TEDdict and WonderTree – three of the start-ups which made it to the GES this year.

This year, as they have done consistently since 2010/11, a number of Pakistani start-ups will participate in the Global Entrepreneurship Summit (GES) to be held in Silicon Valley. They will also be able to pitch to investors at the Global Innovation through Science and Technology (GIST) event. Doing so is nowhere as easy as it sounds; GES and GIST are highly prestigious tech events and hard to get into; only 1,000 participants from all over the world may attend and a mere 15 are invited to pitch.

I met three of the entries from Pakistan, and only one somewhat resembled the entrepreneur stereotype of 20-something males with messenger bags slung across their chest. The others? Well, nothing says ‘Pakistani tech entrepreneur’ better than a 38-year-old mother of two, right? Or a trio of CEOs who have never been to school, and of whom, only one can sign legal papers because the other two are underage. No doubt about it, this is one eclectic bunch.

Click here to read more by Sarwat Yasmeen

4 Pakistani Startups That Do Social Media Marketing Right

Pakistan Social Marketing 4

It is said that what people perceive is stronger than the reality, something which rings doubly true in the world of social media marketing.

People now spend quite a lot of time on social sites such as Facebook and Twitter than they do watching TV nowadays, essentially making it a great spot for marketers. In order to win, Pakistani brands and startups have turned to social media.

Here are a few Pakistani startups, in our opinion, that have made the most out of their marketing genius, attracting customers with the right mix of humor, aesthetic style, branding and messaging over social media.

Click here to read more by Samar Yawar


Pakistani artist illustrated Pokemon in a ‘desi’ way and it is brilliant!


You have probably been living under a rock if you don’t know what Pokemon Gois. Pokemon Go is a game that has all but revived our childhood attachment with the beloved Japanese anime – with a modern twist of course. The game has been implemented using Augmented Reality, which provides users with a completely immersive experience as they maneuver their way through the city, catchin’ ’em all!

Needless to say that Pokemon Go has turned into a worldwide phenomenon and people are banking on its popularity. And rightly so. Pakistani brands have been using Pokemon Go for some clever marketing strategies. Now artists are hopping on the bandwagon too! Moin Nazim of MoiNazim Graphics has designed some very brilliant Pokemon illustrations with a little ‘desi’ touch and we’re loving his take!

Click here to read more by Maryam Dodhy @ Tech Juice

If social networks were countries, which would they be?


If Facebook were a country, it would be substantially bigger than China. The size of Facebook’s user base translates to around one in seven of the global population using it each month – around 1.65 billion people.

The role of digital technology in breaking down physical borders is one of the many trends in the Fourth Industrial Revolution. As social media continues to open up new opportunities for businesses and societies, how do today’s networks compare?

Click here to read more by Henry Taylor @

These are the world’s oldest and youngest countries

Old Young

Around 20% of people in Japan, Germany and Italy are aged 65 or over, making the populations of these three nations the world’s oldest.

By the middle of this century 22% of North America’s population and just over a quarter (27%) of Europeans will be 65 or older, according to a report by the Pew Research Centre.

Click here to read more by Adam Shirley Content Producer, Formative Content

The 10 most valuable brands in the world

10 valuable brands

Google has overtaken Apple to become the “most valuable global brand” this year, according to brand consultancy Millward Brown’s annual BrandZ rankings.

Just like last year, technology brands dominated the top 10.

The ranking is based on interviews with more than 3 million consumers plus data on the financial and business performance of each company, using data from Bloomberg and Kantar Worldpanel.

These are the top 10 most valuable brands in the world and an analysis of what happened over the last 12 months to shift those companies into their respective rankings.

Click here to read more by Lara O’Reilly – Global Advertising Editor

The 15 famous logos with a hidden meaning which we never even noticed

Toyotal Logo Definition

It turns out that some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve and colour has meaning behind it.

Here are 15 famous logos with hidden meanings that we never noticed before. Fascinating!

Click here to